Joules Promo Codes
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Source joules Originally established as Joule & Sons in 1977 by Ian Joule, his son Tom took over the business in 1989. Joule & Son originally sold branded clothing and accessories at equestrian and country shows. Seeing a gap in the market for colourful country clothing as an alternative to traditional styles, Tom got 100 pairs of pink wellington boots manufactured. These sold out almost immediately.
There are currently over 123 Joules stores in the UK (2018), with flagship stores in Cheltenham, Norwich and York.
Additional stores are in market towns and coastal holiday destinations such as St. Ives, Southwold, Burnham Market and Salcombe.
Recent years have seen Joules open travel stores in Gatwick Airport, Waterloo and St. Pancras train stations in London.
The Joules collection includes contemporary men's, women's and children's clothing, footwear and accessories. It began with wellies, country-inspired clothing and polo shirts and although these products still form a key part of the range, much of the collection is now fashion-focused. The Little Joule brand is aimed at the children's clothing market and was launched in 2008, followed by Baby Joule in 2009. In 2019, Joules announced a partnership with Peter Rabbit for its kids range.
Joules started selling home and garden products in 2013 and in 2014 launched an optical line in partnership with Vision Express.In 2015 Joules launched a range of home fragrances and toiletries
According to wikipedia source
Source joules